Daily Delivery: Increased repeat business by more than 50% in a high inflation market
Left to right: Brothers Fez and Sal Rismani
Daily Delivery Founder and CEO Fez Rismani Co-founded with his brother Sal a venture similar to Uber. Daily Delivery was featured on the Canadian Dragons den which is the equivalent of Shark Tank in the USA.
Daily delivery allows you to request delivery on their consumer-facing app and it’s connected with a Google application program interface so you can look up a McDonald’s or a Cactus Club and write what you want to order. Let's say you want two Big Mac meals and, on the way, go to Starbucks for a latte. Daily Delivery dispatches that and for every extra stop, it’s $5. Then they get 10% of the total bill. The company operates in Vancouver downtown, Canada.
In today’s high inflation, rising interest rate environment, banks are passing their higher cost of funds onto merchants, which must weigh the risk of passing those additional costs onto their customers or reducing their profits. Gig economy companies such as ride-hailing, delivery, and takeaway firms may not survive the current cost of living crisis that the high inflation is causing.
However, with Lynk, gig economy companies can focus on creating customer reward programs that not only help build loyalty but also reduce their cost of doing business.
Fez Rismani said: “We reached a point in our growth journey that was causing us to lose lots of repeat business. By implementing Lynk’s closed-loop branded payment system we were able to create digital payment wallets with customer reward programs that delighted our customers. The best part was we could use the card fee savings to fund the rewards program so it had no impact on our bottom line.”
Lynk has allowed Daily Delivery to fund its own customer loyalty rewards with significant yearly savings in processing fees. The loyalty rewards program helped increase their repeat business by more than 50% and they are just getting started.